Hey there, my name is Pawel Grabowski

I'm a startup SEO consultant focusing on AI search

I work with startups that are building something great and need expert help turning their websites into growth engines.

I step in early to shape the strategy, fix what’s broken, and set things up so growth can actually happen.

SEO consultant focusing on AI search.

LATEST VIDEO: Most On-Page SEO Advice Is BS. Here's What Really Matters.

SEO Consultant

I've been showing our Analytics stats to other founders I know because I'm amazed how much traffic and direct signups Pawel delivers every month.

Moritz Dausinger, CEO, Refiner.io

About me

I've always been really really really uncomfortable talking about myself. So, if you don't mind, I’ll keep this part short. Just a few bullet points, and then we’ll head straight back what's really important: how I can help boost your organic growth.

So, to begin at the beginning...

  • I’ve been working in SEO since 2010.
  • Since 2014 I’ve been working exclusively with SaaS startups.
  • I have a marketing background. I earned Masters in Marketing from the National College of Ireland. I wrote my Masters dissertationon on SaaS marketing.
  • My first SEO job was with a Dublin-based agency, Cube Online Marketing. From there, I moved to Stay City Group, the largest self-catering hotel chains in Europe. I was the company's first SEO hire, and built its SEO program from ground up to deliver seven-figure revenue YoY. After just under 5 years with the company, I left to start my SEO consultancy. That was over 10 years ago.
  • Since going on my own, I had the pleasure of helping some of the most amazing startups on Earth: Castos, Userlist, Refiner, Seedtable, Suggestion Ox, Postpone, Keeping, Breachsense, Paycove, and many more (many of which come from the phenomenal TinySeed accelerator.)
  • 2x/month I publish startup SEO guides on YouTube. I also share a weekly SEO comic on LinkedIn. Both are a great chance to get to know me better.
  • Once a month, I host private SEO training sessions called Morning Clicks. We meet (virtually) on the 2nd Tuesday of each month, enjoy coffee together, and chat startup organic growth.
  • I drew all sketches on this site myself. I can’t draw so please, cut me some slack.

Some of the results I've delivered:

From 0 to 12000 organic visits per month in a year for this home improvement startup

results

+142% more organic visits in 6 months for email automation startup

results

+ 482% boost in organic clicks for customer support startup

results

My Services

SEO & AI Search Consulting for Startups

I offer my best consulting and advisory work as low-risk, fixed-price packages designed to help your startup kickstart organic growth, drive traffic, and grow through search.

Each package comes with clear deliverables, a clear endpoint, and zero uncertainty about what you’re getting.

Whether you need clarity, a strategy to run with, or hands-on help getting started, I have a package that fits.

SEO audit and roadmap

Clarity Call

Type: Private strategy call

Length: 60 minutes

Sometimes, you just need a second opinion. Maybe you're unsure if your SEO plans make sense. Or maybe you're stuck on a specific problem and not sure how to move forward.

You can book me for a 60-minute consulting call to help you cut through the noise and get clarity. You bring the questions, ideas, or concerns. I’ll give you straight answers, honest feedback, and practical next steps.

Cost: €495. Please note; these calls are meant for one person only. If more people will attend our session, it’s 120EUR extra per person. Longer sessions are also available.

SEO audit and roadmap

Visibility Audit

Type: Diagnosis and insight (SEO + AI Search)

Length: 45-60 days, depending on the site size.

You've been at SEO for months. You've been doing everything by the book - the right keywords, the right content, links... But things aren't going the way you'd hoped they would. Traffic is slow, signups are few and far between, and now AI search seems to be rewriting the rules....

Visibility Audit is a comprehensive audit for startup founders who'd like to learn more about the true state of their organic presence.

I audit your SEO performance, your digital assets, and your activities to date. I also evaluate how your organic visibility compares to your competitors. Then, I look for gaps and opportunities, and provide you with insights that you can implement to improve the performance.

In other words, I will show you what's working, what’s holding you back, and what to do next to grow your startup with SEO and AI search.

What's included:

  • Website setup + taxonomy review
  • Organic performance review (SEO, AI Search, and other organic channels, if you've been working on them, too.)
  • Content optimization / on-page SEO review
  • Keywords review
  • Links audit
  • Competitive landscape analysis
  • AI search visibility review
  • Report and recommendations (including a 90-minute review call.)

Cost: €5500

SEO audit and roadmap

Visibility Blueprint

Type: Done-for-you strategy + initial implementation

Length: 3-4 months.

You, probably, don’t have time to figure it all out from scratch, let alone do it. You’ve got a product to build, a team to lead, and growth targets to hit. So, SEO keeps getting pushed back, or worse, done in bits that never add up to real results.

Visibility Blueprint is my signature service in which I help you build the SEO and AI search foundation your startup needs to grow. And I also put the initial building blocks in place.

I’ll plug into your team for the duration of the engagement, build your strategy, and shape your roadmap. I will also optimize the site, build out the taxonomy, and deliver initial content pieces to build the SEO foundation you need to grow and scale. Finally, I will train you and/or your team so that you can take over working on your organic presence further.

What's included:

  • Foundation: Search persona development, search visibility potential analysis
  • Research: Keywords, topics, competitors, and more.
  • Organic growth strategy development
  • Complete SEO roadmap
  • 12-18 month content calendar targeting SEO and AI search
  • Website optimization + site architecture improvements
  • Content analysis and on-page optimization
  • Initial content creation (focusing mostly on commercial assets)
  • Performance tracking setup
  • Training and handover

Cost: €10000

SEO audit and roadmap

AI Search Primer

Type: In-person, custom training

Length: 6 one-hour sessions

Customers are turning to AI tools to find products, compare options, and make decisions. But what drives those answers is very different from what drives rankings in Google.

I offer an in-person AI Search training program fully tailored to your startup to help you understand how AI search really works and how you can use it as a growth channel. We’ll cover how to build an AI-focused content strategy, how to optimize your existing pages, how to measure commercial outcomes, and how to make sure your product shows up when it matters (and also, how to grow using AI search.)

Cost: €2370 for 6 in-person sessions (delivery via Zoom). NOTE - These are customized, private sessions, only you/your team. No group training, no other people apart from your team present.

Why SaaS startups choose me to help with SEO

Pawel Grabowski, fractional SEO consultant for SaaS and tech startups.

Startup SEO Expert

I’ve been working in SEO since 2010, and have been helping early-stage SaaS startups exclusively since 2014.

As a result, I understand what challenges your potential customers face and how to develop an organic growth strategy that will:

a.) connect you with them, and

b.) motivate your best customers to pick your startup to another.

Personal Approach

Because I can work with only a handful of clients at a time, I become personally invested in your success.

To me, you’re never just another account on the books. I put all I have into your project, and never hold anything back when working to put you on the top.

No Long-term Contracts

I never lock you into any long-term contracts. You are free to cancel my services anytime.

A Simple Process

I make the entire process fast and easy. I take care of the hard work. All you do is approve.

Testimonials

Since 2014, I've helped 40+ companies grow with SEO and content. Here's a snapshot of what these founders say about working with me.

SEO Consultant

Jane Portman, CEO, Userlist

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Pawel helped us launch our SEO and built it to become the primary driver of our growth.

Before that, not only did we do nothing about SEO, we were mentally "shutting out" any advice about it. We simply didn't understand how it worked. Pawel helped us understand SEO, from the absolute basics, like how the search intent works and how to address it with content, to how to use various advanced strategies.

He also helped us overcome another challenge. Before meeting Pawel, we didn't believe that there was any major opportunity for us to grow Userlist with SEO. Our SaaS operates in a space where practically everyone invents their own vocabulary, after all. We really didn't think that we could find universal keywords that would attract relevant traffic to us.

Pawel not only conducted extensive keyword research but also created an amazing, 2-year SEO strategy for us. He then helped us create initial content and set up SEO processes for us so we could continue implementing the strategy on our own.

The result? Well, today, less than a year since we launched the program, organic search is our primary source of relevant traffic and conversions. What's more, we have all the knowledge, processes, and confidence to continue increasing those results further.

Thank you, Pawel.

SEO Consultant

Phil Hesketh, co-founder ConsentKit

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Pawel is like the Google Whisperer.

When I worked with him, we were a bootstrapped startup, just two guys working out of bedrooms.

Within months of working with Pawel we were outranking our competitors with million dollar marketing budgets. It was absolutely unreal.

What's more he's an absolute pleasure to work with. I cannot recommend him highly enough.

SEO Consultant

Craig Hewitt, CEO, Castos

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Pawel exceeded my expectations by a long shot on this project.

In a short period of time he provided us with a very thorough evaluation of where our site is currently, what quick wins we should be focusing on, and a complete roadmap of what topic we should be targeting going forward.

Now my team and I have a reliable roadmap for the upcoming months in which we know our organic rankings (particularly for high intent keywords) will surely rise, and with it the rest of the business.

I can't recommend working with Pawel enough for anyone who's serious about increasing targeted organic traffic to their site.

SEO Consultant

Gonz Sanchez, founder Seedtable.com

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Pawel was an invaluable resource in helping us resolve issues that were causing my startup, Seedtable, to drop in rankings continuously.

I had no idea why we suddenly losing traffic every month, and I couldn't find any information online about potential causes.

Pawel quickly analyzed the situation and not only told me exactly what caused the ranking drops, but he also helped implement solutions that led to recovery.

Honestly, if you want to take your startup's SEO to the next level, Pawel is your guy.

SEO Consultant

Grant McConnaughey, founder, Postpone

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Pawel helped my startup, Postpone get serious about SEO.

He put together a full SEO plan, built out landing pages, helped move our website over to Webflow, and wrote well-ranking content for us.

Thank you, Pawel!

Get in touch.

I am always happy to discuss new projects and opportunities, and figure out whether I am the best SEO consultant to help.

But since both your and mine time is valuable, I think it's best if we set some ground rules first.

Please DO NOT contact me if you want to:

  • sell me something (I am really not interested!)
  • ask me to promote or share something for you
  • ask me for free advice.

If you're fine with these rules, let's talk. Simply fill in the form, and I will reply as soon as I can.