Hey there, my name is Pawel Grabowski
LATEST VIDEO: Most On-Page SEO Advice Is BS. Here's What Really Matters.
I work with startups that are building something great and need expert help turning their websites into growth engines.
I step in early to shape the strategy, fix what’s broken, and set things up so growth can actually happen.
I've been showing our Analytics stats to other founders I know because I'm amazed how much traffic and direct signups Pawel delivers every month.
Moritz Dausinger, CEO, Refiner.io
I've always been really really really uncomfortable talking about myself. So, if you don't mind, I’ll keep this part short. Just a few bullet points, and then we’ll head straight back what's really important: how I can help boost your organic growth.
So, to begin at the beginning...
Some of the results I've delivered:
From 0 to 12000 organic visits per month in a year for this home improvement startup
+142% more organic visits in 6 months for email automation startup
+ 482% boost in organic clicks for customer support startup
My Services
I offer my best consulting work as low-risk, fixed-price packages designed to help your startup kickstart organic growth, drive traffic, and grow through search.
Each package comes with clear deliverables, a clear endpoint, and zero uncertainty about what you’re getting.
Whether you need clarity, a strategy to run with, or hands-on help getting started, I have a package that fits.
Type: Strategy Call (via Zoom)
Length: 60 minutes
Sometimes, you just need a second opinion. Maybe you're unsure if your SEO plans make sense. Or maybe you're stuck on a specific problem and not sure how to move forward.
You can book me for a 60-minute consulting call to help you cut through the noise and get clarity. You bring the questions, ideas, or concerns. I’ll give you straight answers, honest feedback, and practical next steps.
A 60-minute strategy call with me currently costs €495
Type: Custom Strategy + Roadmap (SEO + AI Search)
Length: 6-8 weeks
You know you need to do SEO. Maybe you’ve even made a start. But as most founders, you may have ended up guessing, chasing low-impact updates, following outdated advice, or spending weeks on tactics that led you nowhere.
And now with AI search reshaping how products get discovered, such a lack of direction can become even more costly.
The strategy is an expert guidance and a clear, actionable roadmap tailored to your product and market. It includes SEO and AI search strategy, complete SEO roadmap, a full content plan, and basic training so your team can start implementing with confidence.
Strategy and roadmap development starts at €5500
Type: Done-for-you strategy + implementation
Length: Ongoing (minimum 4 month engagement)
You, probably, don’t have time to figure it all out from scratch, let alone do it. You’ve got a product to build, a team to lead, and growth targets to hit. So, SEO keeps getting pushed back, or worse, done in bits that never add up to real results.
I help you build the SEO and AI search foundation your startup needs to grow. And I also put the initial building blocks in place.
As your fractional SEO lead, I’ll plug into your team, shape your roadmap, and help you make smarter decisions about content, keywords, and growth. I will also deliver all work necessary to implement the strategy.
I charge €3000 per month for fractional SEO engagements, with a minimum 4 month engagement.
Type: In-person, custom training
Length: 6 one-hour sessions
Customers are turning to AI tools to find products, compare options, and make decisions. But what drives those answers is very different from what drives rankings in Google.
I offer an in-person AI Search training program fully tailored to your startup to help you understand how AI search really works and how you can use it as a growth channel. We’ll cover how to build an AI-focused content strategy, how to optimize your existing pages, how to measure commercial outcomes, and how to make sure your product shows up when it matters (and also, how to grow using AI search.)
The custom training program costs €2370 for 6 in-person sessions (delivery via Zoom). NOTE - These are customized, private sessions, only you/your team. No group training, no other people apart from your team present.
I’ve been working in SEO since 2010, and have been helping early-stage SaaS startups exclusively since 2014.
As a result, I understand what challenges your potential customers face and how to develop an organic growth strategy that will:
a.) connect you with them, and
b.) motivate your best customers to pick your startup to another.
Because I can work with only a handful of clients at a time, I become personally invested in your success.
To me, you’re never just another account on the books. I put all I have into your project, and never hold anything back when working to put you on the top.
I never lock you into any long-term contracts. You are free to cancel my services anytime.
I make the entire process fast and easy. I take care of the hard work. All you do is approve.
Since 2014, I've helped 40+ companies grow with SEO and content. Here's a snapshot of what these founders say about working with me.
Jane Portman, CEO, Userlist
Pawel helped us launch our SEO and built it to become the primary driver of our growth.
Before that, not only did we do nothing about SEO, we were mentally "shutting out" any advice about it. We simply didn't understand how it worked. Pawel helped us understand SEO, from the absolute basics, like how the search intent works and how to address it with content, to how to use various advanced strategies.
He also helped us overcome another challenge. Before meeting Pawel, we didn't believe that there was any major opportunity for us to grow Userlist with SEO. Our SaaS operates in a space where practically everyone invents their own vocabulary, after all. We really didn't think that we could find universal keywords that would attract relevant traffic to us.
Pawel not only conducted extensive keyword research but also created an amazing, 2-year SEO strategy for us. He then helped us create initial content and set up SEO processes for us so we could continue implementing the strategy on our own.
The result? Well, today, less than a year since we launched the program, organic search is our primary source of relevant traffic and conversions. What's more, we have all the knowledge, processes, and confidence to continue increasing those results further.
Thank you, Pawel.
Phil Hesketh, co-founder ConsentKit
Pawel is like the Google Whisperer.
When I worked with him, we were a bootstrapped startup, just two guys working out of bedrooms.
Within months of working with Pawel we were outranking our competitors with million dollar marketing budgets. It was absolutely unreal.
What's more he's an absolute pleasure to work with. I cannot recommend him highly enough.
Craig Hewitt, CEO, Castos
Pawel exceeded my expectations by a long shot on this project.
In a short period of time he provided us with a very thorough evaluation of where our site is currently, what quick wins we should be focusing on, and a complete roadmap of what topic we should be targeting going forward.
Now my team and I have a reliable roadmap for the upcoming months in which we know our organic rankings (particularly for high intent keywords) will surely rise, and with it the rest of the business.
I can't recommend working with Pawel enough for anyone who's serious about increasing targeted organic traffic to their site.
Gonz Sanchez, founder Seedtable.com
Pawel was an invaluable resource in helping us resolve issues that were causing my startup, Seedtable, to drop in rankings continuously.
I had no idea why we suddenly losing traffic every month, and I couldn't find any information online about potential causes.
Pawel quickly analyzed the situation and not only told me exactly what caused the ranking drops, but he also helped implement solutions that led to recovery.
Honestly, if you want to take your startup's SEO to the next level, Pawel is your guy.
Grant McConnaughey, founder, Postpone
Pawel helped my startup, Postpone get serious about SEO.
He put together a full SEO plan, built out landing pages, helped move our website over to Webflow, and wrote well-ranking content for us.
Thank you, Pawel!
I am always happy to discuss new projects and opportunities, and figure out whether I am the best SEO consultant to help.
But since both your and mine time is valuable, I think it's best if we set some ground rules first.
Please DO NOT contact me if you want to:
If you're fine with these rules, let's talk. Simply fill in the form, and I will reply as soon as I can.