Hey there, my name is Pawel Grabowski

I'm an SEO expert
with experience in tech, travel, and ecommerce.

Fractional SEO for SaaS startups and tech companies.

LATEST SEO VIDEO: Most On-Page SEO Advice Is BS. Here's What Really Matters.

Since 2010, I've been helping organizations grow search visibility, traffic, and revenue with organic search (Google, AI Search, YouTube, etc.)

I've worked in the tech, SaaS, travel and hospitality, online gaming, and ecommerce industries.

I have also worked as an SEO copywriter and content marketer, both in-house and as a consultant.

I've been showing our Analytics stats to other founders I know because I'm amazed how much traffic and direct signups Pawel delivers every month.

SEO Consultant

Moritz Dausinger, CEO, Refiner.io

Key Skills and Specialties:

  • SEO Strategy & Planning – 15 years of experience developing long-term, goal-driven SEO strategies for content-rich websites
  • Content Architecture & Discoverability – Structuring large-scale content ecosystems for clarity, search, and user needs.
  • Keyword Research & Mapping – Identifying high-impact opportunities to improve visibility in organic and AI search.
  • Search Intent Analysis – Deep understanding of how to align messaging and content with audience motivation and journey.
  • On-Page SEO Optimization – Hands-on experience in optimizing metadata, URLs, and content structure for better performance.
  • User-Centred Content Strategy – Planning content based on user journeys, behaviours, and decision-making touchpoints.

Some of the results I've delivered:

From 0 to 12000 organic visits per month in a year for this home improvement startup

results

+142% more organic visits in 6 months for email automation startup

results

+ 482% boost in organic clicks for customer support startup

results

My Experience

Here's where I gained experience in SEO

Since 2010, I've worked with 40+ brands (both in-house and agency side) helping them develop stronger online presence, put their products in front of the best customres, and win them over.

Here's my work experience in a nutshell.

SEO audit and roadmap

January 2015 - Present

Smashing Copy Limited

Role: SEO Specialist

Overview:

I work as a lead SEO specialist helping companies (primiarly in tech and SaaS) plan, build, and deliver SEO and organic growth strategies.

Responsibilities and achievements:

  • Led SEO strategy, content architecture, and growth planning for 50+ startups, primarily in SaaS and tech but also ecommerce.
  • Developed tailored SEO roadmaps aligned with client goals, including keyword mapping, content planning, and search intent models.
  • Advised clients on structuring websites for organic growth and long-term visibility.
  • Delivered strategic SEO guidance and supported execution through planning, advice, and collaboration with internal content and marketing teams.
  • Worked closely with founders, CMOs, and in-house writers to ensure strategies were implemented effectively and at scale.
SEO audit and roadmap

March 2011 - August 2015

Stay City Group

Role: SEO Manager

Overview:

I was the company's first ever SEO hire. I built the SEO program from scratch to delivering a seven-figure annual sales revenue.

Responsibilities and achievements:

  • Established the SEO function from scratch and helped turn it into a major revenue channel delivering 7-figure annual sales.
  • Built the long-term SEO strategy and oversaw its implementation across multiple business units.
  • Created commercial content assets, including landing pages and product messaging, aligned with search intent and user journeys.
  • Collaborated with PPC, IT, and content teams to align paid and organic strategies and ensure best performance.
  • Led the consolidation of ten separate websites into a single, unified booking portal to improve user experience and search performance.
  • Oversaw the full redesign of the company website, including the rollout of a new CMS and site architecture for improved scalability and SEO.
SEO audit and roadmap

August 2010 - February 2011

Cube Online Marketing

Role: SEO Manager

Overview:

I was brought in by Cube Online Marketing to work on a US based sportsbook site.

Responsibilities and achievements:

  • Implemented the SEO strategy for a major sportsbook platform, ensuring alignment with target keywords and audience interests.
  • Planned and created a wide range of content, including core website copy, blog posts, match previews, game recaps, and more.
  • Conducted in-depth competitor research to inform content angles, topical coverage, and keyword targeting.

Testimonials

Since 2014, I've helped 40+ companies grow with SEO and content. Here's a snapshot of what these founders say about working with me.

SEO Consultant

Jane Portman, CEO, Userlist

Quote

Pawel helped us launch our SEO and built it to become the primary driver of our growth.

Before that, not only did we do nothing about SEO, we were mentally "shutting out" any advice about it. We simply didn't understand how it worked. Pawel helped us understand SEO, from the absolute basics, like how the search intent works and how to address it with content, to how to use various advanced strategies.

He also helped us overcome another challenge. Before meeting Pawel, we didn't believe that there was any major opportunity for us to grow Userlist with SEO. Our SaaS operates in a space where practically everyone invents their own vocabulary, after all. We really didn't think that we could find universal keywords that would attract relevant traffic to us.

Pawel not only conducted extensive keyword research but also created an amazing, 2-year SEO strategy for us. He then helped us create initial content and set up SEO processes for us so we could continue implementing the strategy on our own.

The result? Well, today, less than a year since we launched the program, organic search is our primary source of relevant traffic and conversions. What's more, we have all the knowledge, processes, and confidence to continue increasing those results further.

Thank you, Pawel.

SEO Consultant

Phil Hesketh, co-founder ConsentKit

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Pawel is like the Google Whisperer.

When I worked with him, we were a bootstrapped startup, just two guys working out of bedrooms.

Within months of working with Pawel we were outranking our competitors with million dollar marketing budgets. It was absolutely unreal.

What's more he's an absolute pleasure to work with. I cannot recommend him highly enough.

SEO Consultant

Craig Hewitt, CEO, Castos

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Pawel exceeded my expectations by a long shot on this project.

In a short period of time he provided us with a very thorough evaluation of where our site is currently, what quick wins we should be focusing on, and a complete roadmap of what topic we should be targeting going forward.

Now my team and I have a reliable roadmap for the upcoming months in which we know our organic rankings (particularly for high intent keywords) will surely rise, and with it the rest of the business.

I can't recommend working with Pawel enough for anyone who's serious about increasing targeted organic traffic to their site.

SEO Consultant

Gonz Sanchez, founder Seedtable.com

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Pawel was an invaluable resource in helping us resolve issues that were causing my startup, Seedtable, to drop in rankings continuously.

I had no idea why we suddenly losing traffic every month, and I couldn't find any information online about potential causes.

Pawel quickly analyzed the situation and not only told me exactly what caused the ranking drops, but he also helped implement solutions that led to recovery.

Honestly, if you want to take your startup's SEO to the next level, Pawel is your guy.

SEO Consultant

Grant McConnaughey, founder, Postpone

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Pawel helped my startup, Postpone get serious about SEO.

He put together a full SEO plan, built out landing pages, helped move our website over to Webflow, and wrote well-ranking content for us.

Thank you, Pawel!

Contacting me.

I am always happy to talk. But since both your and mine time is valuable, I think it's best if we set some ground rules first.

Please DO NOT contact me if you want to:

  • sell me something (I am really not interested!)
  • ask me to promote or share something for you
  • ask me for free advice.

If you're fine with these rules, let's talk. Simply fill in the form, and I will reply as soon as I can.