Hey there, my name is Pawel Grabowski
I step in early to shape the strategy, fix what’s broken, and set things up so growth can actually happen in a world of AI search.
I've been showing our Analytics stats to other founders I know because I'm amazed how much traffic and direct signups Pawel delivers every month.
Moritz Dausinger, CEO, Refiner.io
In my work, I focus on AI search visibility, how products get discovered and recommended inside AI Overviews, ChatGPT-style answers, and similar systems.
I moved into AI SEO because the way people discover products is shifting from SERPs to answers, summaries, and recommendations, and startups need a strategy built for that reality.
Here’s a quick overview of my background and experience.
Some of the results I've delivered:
From 0 to 12000 organic visits per month in a year for this home improvement startup
+142% more organic visits in 6 months for email automation startup
+ 482% boost in organic clicks for customer support startup
My Services
I offer my best consulting and advisory work as low-risk, fixed-price packages designed to help your startup kickstart organic growth, drive qualified traffic, and show up in AI-driven search.
Each package comes with clear deliverables, a clear endpoint, and zero uncertainty about what you’re getting.
Whether you need clarity, a strategy to run with, or hands-on help getting started, I have a package that fits.
Type: Private strategy call
Length: 60 minutes
Sometimes, you just need a second opinion. Maybe you're unsure if your AI search visibility plans make sense. Or maybe you're stuck on a specific problem and not sure how to move forward.
You can book me for a 60-minute consulting call to help you cut through the noise and get clarity. You bring the questions, ideas, or concerns. I’ll give you straight answers, honest feedback, and practical next steps.
Cost: €595. Please note; these calls are meant for one person only. If more people will attend our session, it’s 120EUR extra per person. Longer sessions are also available.
Type: AI search visibility diagnosis, insight, and strategy
Length: 6-8 weeks, depending on the site size.
For years, discovery was predictable.You invested in content, rankings improved, and signups followed.
Then the rules changed.
People aren’t just clicking links anymore. They’re asking questions and getting summarized answers.
LLMs now sit between your brand and your customer. If those systems don’t understand you, model you correctly, and associate you with the right problems, you simply don’t show up in the answer.
Not because your product isn’t good.
But because you’re not yet structured to be visible inside AI-driven search and answer engines.
Visibility Blueprint is a comprehensive diagnosis and AI search visibility strategy for founders who need to stop the slide and adapt.
I audit your organic visibility, your digital assets, and your activities to date. I also evaluate how your organic visibility compares to your competitors. Then, I look for gaps and opportunities, and provide you with insights that you can implement to improve the performance.
In other words, I will show you what's working, what’s holding you back, and what to do next to grow your startup with AI search visibility.
What's included:
Cost: €6000
Type: Done-for-you implementation and execution (SEO + AI SEO)
Length: Recommended for 3 months.
The Visibility Blueprint gives you the strategy. Visibility Ops helps you put it into action.
This is a short, focused implementation engagement where I stay on to apply the Blueprint work with your team, turn the roadmap into concrete changes, and leave you with a clean operating cadence for AI search visibility.
What we focus on depends on what the Blueprint uncovers, but it typically includes:
Cost: From €2500 per month for the recommended 3 months. Please note that this engagement is available only to clients who’ve completed the Visibility Audit.
Type: In-person, custom AI SEO training
Length: 6 one-hour sessions
Customers are turning to AI tools to find products, compare options, and make decisions. But what drives those answers is very different from what drives rankings in Google.
I offer an in-person AI Search training program fully tailored to your startup to help you understand how AI search really works and how you can use it as a growth channel. We’ll cover how to build an AI-focused content strategy, how to optimize your existing pages, how to measure commercial outcomes, and how to make sure your product shows up when it matters (and also, how to grow using AI search.)
Cost: €2500 for 6 in-person sessions (delivery via Zoom). NOTE - These are customized, private sessions, only you/your team. No group training, no other people apart from your team present.
I’ve been working in SEO since 2010, and have been helping early-stage SaaS startups exclusively since 2014.
As a result, I understand what challenges your potential customers face and how to develop an organic growth strategy that will:
a.) connect you with them by building a strong AI visibility, and
b.) motivate your best customers to pick your startup to another.
Because I can work with only a handful of clients at a time, I become personally invested in your success.
To me, you’re never just another account on the books. I put all I have into your project, and never hold anything back when working to put you on the top.
I never lock you into any long-term contracts. You are free to cancel my services anytime.
Since 2014, I've helped 40+ companies grow with SEO. Here's a snapshot of what these founders say about working with me.
Jane Portman, CEO, Userlist
Pawel helped us launch our SEO and built it to become the primary driver of our growth.
Before that, not only did we do nothing about SEO, we were mentally "shutting out" any advice about it. We simply didn't understand how it worked. Pawel helped us understand SEO, from the absolute basics, like how the search intent works and how to address it with content, to how to use various advanced strategies.
He also helped us overcome another challenge. Before meeting Pawel, we didn't believe that there was any major opportunity for us to grow Userlist with SEO. Our SaaS operates in a space where practically everyone invents their own vocabulary, after all. We really didn't think that we could find universal keywords that would attract relevant traffic to us.
Pawel not only conducted extensive keyword research but also created an amazing, 2-year SEO strategy for us. He then helped us create initial content and set up SEO processes for us so we could continue implementing the strategy on our own.
The result? Well, today, less than a year since we launched the program, organic search is our primary source of relevant traffic and conversions. What's more, we have all the knowledge, processes, and confidence to continue increasing those results further.
Thank you, Pawel.
Phil Hesketh, co-founder ConsentKit
Pawel is like the Google Whisperer.
When I worked with him, we were a bootstrapped startup, just two guys working out of bedrooms.
Within months of working with Pawel we were outranking our competitors with million dollar marketing budgets. It was absolutely unreal.
What's more he's an absolute pleasure to work with. I cannot recommend him highly enough.
Craig Hewitt, CEO, Castos
Pawel exceeded my expectations by a long shot on this project.
In a short period of time he provided us with a very thorough evaluation of where our site is currently, what quick wins we should be focusing on, and a complete roadmap of what topic we should be targeting going forward.
Now my team and I have a reliable roadmap for the upcoming months in which we know our organic rankings (particularly for high intent keywords) will surely rise, and with it the rest of the business.
I can't recommend working with Pawel enough for anyone who's serious about increasing targeted organic traffic to their site.
Gonz Sanchez, founder Seedtable.com
Pawel was an invaluable resource in helping us resolve issues that were causing my startup, Seedtable, to drop in rankings continuously.
I had no idea why we suddenly losing traffic every month, and I couldn't find any information online about potential causes.
Pawel quickly analyzed the situation and not only told me exactly what caused the ranking drops, but he also helped implement solutions that led to recovery.
Honestly, if you want to take your startup's SEO to the next level, Pawel is your guy.
Grant McConnaughey, founder, Postpone
Pawel helped my startup, Postpone get serious about SEO.
He put together a full SEO plan, built out landing pages, helped move our website over to Webflow, and wrote well-ranking content for us.
Thank you, Pawel!
I am always happy to discuss new projects and opportunities, and figure out whether I am the best SEO consultant to help.
But since both your and mine time is valuable, I think it's best if we set some ground rules first.
Please DO NOT contact me if you want to:
If you're fine with these rules, let's talk. Simply fill in the form, and I will reply as soon as I can.
I’m an AI SEO consultant helping early-stage startups build visibility in AI-driven search, so the right customers discover you through AI Overviews and LLM-style answers.
In simple terms: I make sure that your startup gets discovered, remembered, and trusted online. That includes building your AI search visibility strategy, auditing what’s broken, and optimizing how your site and product are understood and cited in AI-driven search (like Google’s AI Overviews, ChatGPT-style answers, and similar tools).
AI SEO is about helping large language models (LLMs) — not just Google — understand your startup, your product, and what you stand for. It’s not just ranking pages anymore.
It’s about being known by the systems that power AI Overviews, ChatGPT, and Perplexity so that they can cite, refer, and recommend your product to relevant customers.
Traditional SEO focused on Google rankings and backlinks. AI SEO focuses on visibility inside machines that summarize information for users.
Instead of chasing keywords and rankings, you structure your site, content, and external signals so AI systems understand your product, associate it with the right problems, and mention it when people ask questions in tools like ChatGPT or Perplexity.
Mostly early-stage startups — often SaaS, but also tech and B2B.
Usually, companies that come to me already have a website and some traction, but need help building a real organic growth engine.
I have two core services:
Access to analytics and search data, product context, ICP details, and a point person who can make decisions.
Yes, most likely. I doubt that you would need to redesign or change it significantly. But expect having to do improvements to structure, navigation, entity markup, internal links, and facts pages.
Sometimes I ask you to split or consolidate pages. And then, there are any new pages that you might need to create to drive the strategy.
The result of all these changes is a site machines and humans can understand quickly.
Yes. I run small AI SEO workshops for founders and teams. Practical, focused, and always built on your use cases.
Just reach out. We’ll do a short call to figure out whether your startup’s ready for AI SEO and we are a fit, and if all sounds good, we'll launch the project.