Hey there, my name is Pawel Grabowski
LATEST VIDEO: Most On-Page SEO Advice Is BS. Here’s What Matters for Your Startup.
Think of me as your part-time SEO lead — helping you plan smarter, move faster, and build a search strategy that works for Google and AI search (ChatGPT, Perplexity, etc.)
I’ve been showing our Analytics stats to other founders I know because I’m amazed how much traffic and direct signups Pawel delivers every month.
Moritz Dausinger, CEO, Refiner.io
My Experience:
Some of the results I've delivered:
From 0 to 12000 organic visits per month in a year for this home improvement startup
+142% more organic visits in 6 months for email automation startup
+ 482% boost in organic clicks for customer support startup
My Services
I help SaaS startups get serious about SEO and their organic growth. With my help startups kickstart their SEO strategy, position their products in front of the best customers, and win them over. I make the entire process fast and easy. In fact, I take care of all the hard work... All you do is approve.
SEO Audit & Roadmap
Not sure where SEO fits into your growth plan? Or what’s worth fixing — and what’s just noise?
This audit cuts through the mess. I’ll review your site, content, keywords, and competitors, then build a clear roadmap tailored to your stage, goals, and traction level.
You’ll know exactly what to prioritize, what to ignore, and where the real growth opportunities lie.
It’s not a PDF full of red flags. It’s a strategic plan you can actually use.
Content Plan (incl. AI search)
Most startups publish content. Few have a strategy. Even fewer have one that holds up in AI search.
This isn’t just a list of keywords. I’ll help you define the topics, structure, and content approach that gets found — by Google and tools like Perplexity and ChatGPT.
We’ll map out what to write, how to write it, and how to turn it into an edge in organic channels that actually matter now.
Designed for SaaS and early-stage startups who want to grow with content — without the guesswork.
Fractional SEO Retainer
Many startups treat SEO like a checklist. Some get traction. Few have a strategy that compounds.
That’s where I come in.
As your fractional SEO lead, I’ll plug into your team, shape your roadmap, and help you make smarter decisions about content, keywords, and growth. Weekly calls. Slack access.
Perfect if you’re not ready for a full-time hire — but you are ready to grow.
Hourly "Pick My Brain" Consulting
Stuck on a decision? Wondering if your strategy makes sense — or if you're just chasing keywords?
Pick my brain and let’s try to unpack the problem, pressure-test your thinking, and give you clear, grounded input you can act on immediately.
Perfect if you need a strategic sounding board — without the commitment of a full engagement.
I’ve been working in SEO since 2010, and have been helping early-stage SaaS startups exclusively since 2014.
As a result, I understand what challenges your potential customers face and how to develop an organic growth strategy that will:
a.) connect you with them, and
b.) motivate your best customers to pick your startup to another.
Because I can work with only a handful of clients at a time, I become personally invested in your success.
To me, you’re never just another account on the books. I put all I have into your project, and never hold anything back when working to put you on the top.
I never lock you into any long-term contracts. You are free to cancel my services anytime.
I make the entire process fast and easy. I take care of the hard work. All you do is approve.
Since 2014, I've helped 40+ SaaS startups grow with SEO and content. Here's a snapshot of what these founders say about working with me.
Jane Portman, CEO, Userlist
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Pawel helped us launch our SEO and built it to become the primary driver of our growth.
Before that, not only did we do nothing about SEO, we were mentally “shutting out” any advice about it. We simply didn’t understand how it worked. Pawel helped us understand SEO, from the absolute basics, like how the search intent works and how to address it with content, to how to use various advanced strategies.
He also helped us overcome another challenge. Before meeting Pawel, we didn’t believe that there was any major opportunity for us to grow Userlist with SEO. Our SaaS operates in a space where practically everyone invents their own vocabulary, after all. We really didn’t think that we could find universal keywords that would attract relevant traffic to us.
Pawel not only conducted extensive keyword research but also created an amazing, 2-year SEO strategy for us. He then helped us create initial content and set up SEO processes for us so we could continue implementing the strategy on our own.
The result? Well, today, less than a year since we launched the program, organic search is our primary source of relevant traffic and conversions. What's more, we have all the knowledge, processes, and confidence to continue increasing those results further.
Thank you, Pawel.
Phil Hesketh, co-founder ConsentKit
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Pawel is like the Google Whisperer.
When I worked with him, we were a bootstrapped startup, just two guys working out of bedrooms.
Within months of working with Pawel we were outranking our competitors with million dollar marketing budgets. It was absolutely unreal.
What’s more he’s an absolute pleasure to work with. I cannot recommend him highly enough.
Craig Hewitt, CEO, Castos
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Pawel exceeded my expectations by a long shot on this project.
In a short period of time he provided us with a very thorough evaluation of where our site is currently, what quick wins we should be focusing on, and a complete roadmap of what topic we should be targeting going forward.
Now my team and I have a reliable roadmap for the upcoming months in which we know our organic rankings (particularly for high intent keywords) will surely rise, and with it the rest of the business.
I can't recommend working with Pawel enough for anyone who's serious about increasing targeted organic traffic to their site.
Gonz Sanchez, founder Seedtable.com
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Pawel was an invaluable resource in helping us resolve issues that were causing my startup, Seedtable, to drop in rankings continuously.
I had no idea why we suddenly losing traffic every month, and I couldn't find any information online about potential causes.
Pawel quickly analyzed the situation and not only told me exactly what caused the ranking drops, but he also helped implement solutions that led to recovery.
Honestly, if you want to take your startup's SEO to the next level, Pawel is your guy.
Grant McConnaughey, founder, Postpone
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Pawel helped my startup, Postpone get serious about SEO.
He put together a full SEO plan, built out landing pages, helped move our website over to Webflow, and wrote well-ranking content for us.
Thank you, Pawel!
Great, let’s move on to the next stage, then - The discovery call. Use the form below to tell me more about your startup, and your current situation, and to book the consultation.
Here's what's going to happen during the consultation:
We'll use this time to:
On my end, I will be asking you about:
Looking forward to chatting,