Pawel Grabowski. Think. Judge. Explain

I realize this might sound odd at first but I really do make a living thinking about things.

I take difficult situations, particularly the ones where something doesn't quite add up, dig through the information, work out what I think, and explain it clearly.

A lot of that happens through my work advising software companies on their SEO, business positioning, and AI visibility (three strongly interconnected aspects of their operations.)

Some through TrueResAudio, my publication and email-based magazine for music explorers.

And sometimes, I build things because I can't find the tool I want.

I apply the same process to everything I do: think -> judge -> explain.

THINGS I'M DOING

Startup advisory - helping software and product-led startups build strong organic visibility (SEO + AI) and make their products an obvious choice for LLMs to recommend.

TrueResAudio - Writing about records and music in general for my publication for music explorers. 

ThinkInLists - Building a tiny tool for deep thinking based on a system I developed and have been using for over 20 years.

AI Visibility Workbench - Developing tools and systems to track, monitor, and evaluate a company's AI visibility. 

SOME OF MY CLIENT WORK

Spreo - current

Helping Spreo build strong AI visibility after a rebrand and product expansion. 

Spraye - current

Working with Spraye as the company moves into a broader business category and builds organic visibility there.

Userlist

I helped Userlist establish an organic growth strategy in a market with no obvious search category or established keyword demand.

Breachsense

I've worked with Breachsense on several projects since 2023. Most recently, I helped the company identify business positioning and authority gaps that hold the company back from becoming the obvious choice for AI recommendation.

Anchorpoint

Helped Anchorpoint understand its positioning, and developed a roadmap to establish the product as an authority in their target market.

Seedtable

Identified the causes of indexing issues, and worked with the founder on improving taxonomy to present the expanded database and data more coherently.

THINGS I'VE WRITTEN RECENTLY

• Why you should NOT evaluate AI visibility by looking at graphs
• AI visibility is not a numbers game

WORKING WITH ME

Most companies hire me because they want to improve their organic or AI visibility and need someone to help them figure that out.

My role is to dig into the company, market and available evidence, work out the opportunities and gaps, and recommend what to do next.

Sometimes it simply means launching the actual SEO or AI Visibility program.

Other times, I find gaps somewhere more fundamental in the business: positioning, messaging, or how the company is understood by users and machines alike.

From there, I develop the strategy and advise your team as they implement it.

If that's what you're looking for, get in touch.