Online stores can focus on ranking category pages or Schema. Local businesses have Maps and local search results to worry about.
But for you, it’s the content that connects your startup with potential customers as they go through the buyer’s journey.
Your blogs, product listicles, landing pages, comparison pages, and more position your product in front of relevant audiences and do it in the context of their pain points and needs.
That's because, you aim to attract visitors with four specific buyer intents:
- People who are ready to buy a software solution to solve their problems. These customers know exactly what problem they need to overcome. They also know that to do it, they need software like yours.
- People who are looking for you, specifically. Those customers have selected your software as the solution to their problem.
- People who are still evaluating different software solutions. These customers know that various software solutions exist and can help them. But they haven’t decided which one is best for them yet.
- People not looking for any software but struggling with problems that your software helps eliminate. This customer group is at the early stages of its buyer journey. These people don’t think about software yet. Instead, they focus their attention on understanding the problem and potential solutions available. Much of your blog content, for example, will gear towards these people.
In most cases, those people do not google for a SaaS company’s address, phone number, or email, much like you would do when searching for a solicitor or a dentist.
These people search for content.
They scout the web for blog posts that can help them understand their problem better.
They search for software listicles, landing pages, or comparison pages to discover the different software options on the market.
They might even google alternatives to your (or your competitor’s) product.
And so, it is fair to say that content offers the greatest potential to drive your growth and revenue.
Content marketing for early-stage startups
Ana Croissier, Digital Marketing Specialist, Quaderno
I'm completely blown away by the SEO strategy we received.
Pawel delivered more than just the analysis of our current situation, the market and the opportunity. We got a detailed, actionable plan to help us reach our goals. With this, we now know exactly what to do to increase our traffic and signups.
Thank you, Pawel!
I’ll help you plan and create content that will rank your startup for relevant keywords, engage your audience at different stages of the buying cycle, and deliver you the results you’re after.
And I have a unique approach to ensuring that every piece I write can deliver high search performance month after month after month.
In-depth, manual SERP analysis
I've been doing SEO long enough to know that no magic AI software can beat a thorough, empathy-based analysis of the SERP. And that's what we do. I tap into our 13 years of SEO and copywriting experience to manually analyze the search intent and identify the best ways to write a piece that delivers on that and more.
Extensive content planning
For each piece, I conduct additional keyword research and extend the outline with additional data points to provide the highest value to your audience. I conduct a ton of research for each piece and tap into your internal expertise as well to create a piece that will outdo even the most demanding reader's expectations.
Optimization far beyond the obvious
Each content goes through extensive optimization to ensure that the topic is fully covered and the content will get picked up by Google and rank for its target keywords. But I don’t just cover your meta tags or semantic keywords. I optimize content for engagement and user experience, too, ensure that it matches keyword trends, and plan the acquisition strategy so that it can engage your audience.
Performance monitoring
Finally, I monitor the performance of your content – rankings, traffic, and other metrics you care about – and improve it, if needs be, to maximize its performance continuously.
Craig Hewitt, CEO, Castos.com
Pawel exceeded my expectations by a long shot on this project.
In a short period of time he provided us with a very thorough evaluation of where our site is currently, what quick wins we should be focusing on, and a complete roadmap of what topic we should be targeting going forward.
Now my team and I have a reliable roadmap for the upcoming months in which we know our organic rankings (particularly for high intent keywords) will surely rise, and with it the rest of the business.
I can't recommend working with Pawel enough for anyone who's serious about increasing targeted organic traffic to their site.