Podcast episode

Episode transcript:

Hello and welcome to Stacking Pancakes, a show with perhaps a bit unusual name (although it’s totally startup growth-related) but covering a superbly important topic for startups - Building organic growth and reaching that point where the best customers find you in the organic search results, reach your site, learn about your product, and sign up without you having to actively pursue any of that.

This is episode zero; this is where I tell you more about who I am, explain in a little more detail what the heck we're doing here on this podcast, and, of course, tell you what you will take away from it.

The whole point of this show is to give you actionable tips that will help you get more clicks to your website and more customers to your product.

My goal is to show you how to join the conversation your best customers are having already - that’s the conversation that happens every time they turn to search engines looking for advice and recommendations.

Because let’s face it, and as cruel as it sounds, it’s true - If you’re not part of this conversation, then your competition runs it. It’s that simple.

If you are thinking about building your startup’s search visibility, if you’re at the stage where you’ve generated some initial growth through outreach or paid advertising, for example, and now want to start building your startup’s organic presence, this show will definitely help you understand what it takes to do so and show you how to do it.

But also, if you’ve been winging it for a while, you’ve been trying to do SEO for some weeks, maybe even months, but aren’t seeing the results you’ve been hoping for, then you’ll also find a lot of advice to help you improve and start moving forward with your strategies.

Most of the information I will give you is based on my nearly 14 years of working in SEO and the past nine years of working exclusively with startups. So, let me tell you a little bit more about me in case you’re wondering who the heck I am and why you should even listen to me.

Here’s where I learned about SEO and content marketing:

Starting with my background - I earned a Masters in Marketing from the National College of Ireland. Here’s an interesting trivia: I also wrote my Master's dissertation on SaaS marketing.
I first encountered SEO and content marketing around 2008, when running a software company I co-founded with a friend of mine. Around then, I started using contentto attract more clients to our products and services.
In 2010, I joined Staycity, one of the largest self-catering hotel chains here in Europe, as its first SEO hire. I launched the company’s SEO program. During my five years there, I built it to consistently deliver a seven-figure revenue from the organic search with significant YoY growth.
Around the same time, in 2010, I began offering SEO consulting services to software companies. My first big client was SERPs.com, where I ran the entire search program for over a year. Many other clients followed, and in 2015, I left Staycity to focus on my SEO consulting business full-time. And that’s what I’ve been doing since.

In short, I’ve been doing SEO for about 14 years, and for most of that time, I’ve been helping startups like yours.

As a result, I not only understand your business and your challenges. I also know how customers consider, evaluate, and choose new products. I know how to connect with them and also how to motivate them to pick one product over another.

I tap into all that expertise and experience on this show to help you:

understand how to evaluate the search opportunity and set realistic goals for your program (because that’s a common challenge I see startups struggling with)
discover how to plot the SEO roadmap to reach those goals
learn how to build the authority and implement the roadmap,
know how to create content that both customers and search engines find useful and engaging, and so much more.

I don’t hold anything back, so make sure you subscribe not to miss any of that advice.

If you want to learn more about me, I run a small boutique SEO agency for startups called Pancake, and my website is gopancakego.com

I hope you’ll join me here. I’ll have a new episode out twice a month. One of those will be a short episode full of actionable tips, with just me talking and sharing my experience. The other will feature a guest - usually a startup founder - and we’ll be diving deeper into their story and how they’ve built their organic growth.

Please subscribe to the show on iTunes, Spotify, or wherever you listen to and download podcasts.

I think that’s it; that’s all I needed to tell you in this introductory episode. I hope to see you here on the Stacking Pancakes podcast. Cheers.

Episode Zero

Welcome to Stacking Pancakes